Selena Gomez’s Rare Beauty Launches in Sephora India, And We Can’t Calm Down

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Written by Subha Ghosh
June 23, 2023

Regardless of the prices, Selena Gomez’s beauty brand Rare Beauty products are selling out fast in just a few minutes after it’s India launch.

For the past few years, singer-songwriter Selena Gomez has been busy making her beauty and makeup brand Rare Beauty a leading makeup brand. Now partnering up with Sephora, she is launched her makeup brand in India.

As of June 15th, midnight, Rare Beauty was available in stores nationwide for online purchases. The high demand for the brand was observed when everything was sold out within minutes of getting launched.

Beauty influencers and artists from all over the country praised the product and its message.

Nikita Kurian said, “People will finally stop wearing ashy foundation. That’s all we’ve grown up with. If you go to Health and Glow, the akka is like, ‘buy the porcelain shade.’ I’m glad people now have a chance to buy from an inclusive brand and find their shade.”

Make-up influencer Poorna Govindasamy said, “Rre Beauty talks about Mental Health, which is paramount in today’s age and age. On their products, you see there’s always a good play on wellness, like their face mist is Always and Optimist, the bronzer is called Warm Wishes.”