It’s All Gogo For Sustainable Fashion: Going Green Is The Way Out For Businesses
The fashion and apparel industry goes through constant changes. The sartorial sector is a mode of self and societal expression. This time, it takes a way forward and aims to redefine the relationship between fashion and the environment with sustainable fashion.
This fashion trend is garnering the attention of the media for all the right reasons. Further, the media highlights have caused a change in the outlook and values of the customers. So, the onus is now on the businesses to make a shift from wasteful fashion.
Sustainable fashion is beyond being just a good proposition for the environment. It’s profitable in terms of business also. According to Research and Markets, sustainable or ethical fashion will reach $15.2 billion during the span of 2025 and 2030.
New technologies have been introduced to make sustainable practices even more profitable for apparel businesses, and constant innovation is going on. As a result, today, sustainable fashion fuses environmental benefits with economic profits.
Circularity is a new trend that the apparel industry is adopting today to cut down a large amount of textile waste occurring every moment. It is essential to use environment-friendly materials and ethically sourcing all the elements.
Circularity means upcycling and recycling the fashion wastages happening and making them reusable. This is a great way to reduce the burden of landfills.
Circularity as a trend has already been here for a few years now. Prominent brands like Lacoste, Nike, Adidas, and others signed the Global Fashion Agenda’s 2020 Circular Fashion System Commitment.
So, brands today are now more particular about the use of raw materials in their products. The endeavor is to make more use of mono materials, which can be easily reused. Brands following the circularity in the fashion system make sure that the mixed materials are also easy to separate and recycle.
Some fashion brands to look forward to for sustainable fashion in 2023 are Plant Faced Clothing, Tove & Libra, Reformation, and Christy Dawn.
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