Three Trends Hitting Maternal And Baby Fashion
The sustainable fashion industry is doing a roaring trade, with a worth of over $6.5 billion and an expected worth of $10.1 billion by 2025. Survey after survey has shown that consumers are not only keen to wear eco-friendly clothing.
They are also willing to pay more for it than they would for unsustainable fashion. Sustainability is a trend that is not just making its presence felt on the catwalks of Big Four fashion weeks. It is also extending its influence to maternal and baby wear, revealing society’s growing interest in embracing sustainability on a daily basis.
Saving The Planet
Organic, plant-based, stretchy fabrics that are soft on the skin are ideal for growing bellies since they don’t eschew style in favor of comfort. Just a few coveted sustainable brands include Of An Origin (which makes items in natural cotton), Marion (specializing in organic cotton, recycled nylon, and TENCEL), and Pact (another organic cotton brand). If these brands show one thing, it is how adaptable materials like cotton can be.
The range of items they stock includes everything from figure-hugging dresses to pretty party dresses, crisp white tops, and well-tailored slacks. Another great characteristic of cotton is how light it is. Cotton clothing can easily fit in your hospital bag, as can natural fiber blankets and other essential pampering items. If you are getting ready for the big moment of birth soon, then get your hands on sustainable snacks, reusable water bottles, and a reusable water spray bottle. All these items can help reduce the carbon footprint of your hospital stay.
Naturally Dyed Or Undyed Materials
Natural dyes are biodegradable, non-toxic, and non-allergenic. Dying and finishing clothing in a chemical-free way can dramatically lower the carbon footprint of the fashion industry. Many parents have expressed concern over the effect that synthetic dyes can have on their babies. Some of these dyes stay on materials, evaporating into the air families breathe or being absorbed into the skin.
Look for clothing made with natural dyes like indigo (which is obtained from the Indigofera tinctoria plant), natural green (obtained from artichokes, grass, or spinach), and natural red dyes (obtained from beetroots).
Supporting Local Businesses
A survey by ZypMedia shows that consumers are keen to bolster their local economy by supporting local businesses. The survey, based on the opinions of over 500 consumers, showed that the pandemic led to a sharp rise in local purchases. However, shoppers have expressed a commitment to continue buying locally in the era of ‘the new normal’.
Many smaller businesses pride themselves on being locally owned, and they make an effort to pay it forward to other businesses in the area. This helps local economies grow and remain resilient even in times of inflation. If you want to support local fashion brands, let your fingers do the walking and ask other parents if there are any interesting fashion shops around. Check out your list of stores in person, so you can try items on and discover new designs you may not have found during your online searches.
If you are about to have a baby, know that sustainability is the buzzword in the fashion sector. For your outfits and those of your future baby, go for sustainable items that are naturally dyed. If possible, support local businesses, especially during tough economic times.
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