5 Things Amanda Jo Of Organic Bunny Warns Us About Skincare Products
Have you seen advertisements on YouTube and television channels claiming to reverse the signs of aging? Do you know how brands are fooling consumers by making faulty promises and selling fake aspirations? Everyone knows that the beauty and skincare industry is worth close to $500 Billion Dollars.
Are you aware of the presence of chemicals and toxins, which should not ever be put on your skin because of their side effects?
The practice of the beauty industry selling dreams and aspirations to millions of consumers all over the world has been in vogue for quite some time. Playing on the insecurities and taking help from decade-old patriarchal notions to sell products continues unabated.
The people who own mega brands are counted as some of the richest individuals in the world.
In this article, Amanda Jo of Organic Bunny, one of the leading beauty experts and influencers warns us about 5 things about the industry. However, before we get to the list, let us look at how these brands are facing trouble from the regulators.
How the FDA is closing in on Beauty, Skincare, and Makeup Brands
For a very long time, some of the biggest brands in the industry were able to circumvent the authority of the regulators. However, in the recent past, the FDA has been calling out many of the brands because of faulty practices.
The FDA went after the biggest of them all, L’Oréal, after one of its brands, Lancôme stated that its anti-aging solutions alter genetic cell structure and bring great results. It stated that any element, which alters the human body in any way is a ‘drug’ and not a ‘cosmetic’ product.
What this meant was that companies who want to sell drugs must go through a certain set of rules, regulations, and oversight. They must submit details and state that it has been clinically tested and proven to have no detrimental side effects. This is something, which cosmetic brands are easily able to bypass, because of the absence of legislation.
List of 5 Things Amanda Jo warns us about Beauty and Skincare Products
1. They Sell Unreal Dreams through Advertisements-
Many consumers get influenced when they see their favorite stars using a brand’s products. The implication is that if you start using the product, you will get flawless skin, grow beautiful overnight, and can prance around like the actress. Selling fake aspirations through million-dollar endorsements is something, consumers should be wary of.
2. There are a lot of Harmful Chemicals in your everyday products-
According to Amanda Jo, brands frequently use several parabens, dyes, waxes, colors, and fragrances, which are not good for human use. Nearly all our skincare and haircare products are guilty of carrying these chemicals. Consumers should study the label and see all the ingredients, which have been mentioned.
3. Brands play on the Insecurities of Men and Women-
‘If you apply this, you will get selected at your next job interview’. Or, ‘if you start using this, you will meet your Prince Charming’. Brands know that their products are not going to make any real difference. Therefore, they take recourse to emotional storytelling to connect with the consumers. This is not anything but a well-thought-of cheating strategy.
4. More Expensive does not mean it is Better-
There is a belief, which has been carefully instilled in the industry that the more expensive a product, the better will be its results. However, on closer inspection, you will see that it is only the packaging, which has changed, but the ingredients remain the same. Expensive products are only expensive in their marketing budgets and not on the ingredient front.
5. Organic and Natural Brands are Affordable and not beyond reach-
There is a misconception that organic and natural products are expensive and unaffordable for normal people. However, that is not the case. If you do your research carefully and study some brands operating in the ecosystem, you will realize that that is not the case. In most instances, they are affordable prices, and in some cases, much cheaper than chemical-based products.
The Final Word
According to Amanda Jo, it is high time that consumers who fuel the billion-dollar industry get aware of their rights and responsibilities. It is equally important that regulators try and implement stringent regulations in these regards.
Read Also:
