The first H&M store that opened in Latin America was in Mexico, which was back in 2012. Now retail stores are available in Latin American countries like Uruguay, Peru, Chile, Costa Rica, Panama, Guatemala, and Ecuador. 

The official statement said, “With a population of over 210 million in Brazil and a strong appreciation for fashion, there is considerable potential for expansion in the market.”

To support its expansion in Brazil, the company is partnering up with the Dorben Group. They run different retail operations stretching over 10 South and Central American countries.

On its way to expansion over South and North America, H&M is focusing mainly on launching in Latin America. 

Helena Helmersson, CEO of H&M, in a statement, said, “We are thrilled to announce that we are opening our first store and e-commerce platform in Brazil in 2025. We’ve had good development in Latin America and see great potential in Brazil.”

The President of Dorben Group, Mehdi Benedict, said, “It’s an honour and a privilege for us to enter into this partnership with H&M in Brazil, thereby strengthening our existing relationship with a leader in the fashion industry. This collaboration will enable both companies to leverage their unique strengths, resources, and expertise to unlock the incredible potential of the Brazilian market.”

Alice Price, Global Data’s apparel analyst, said, “H&M’s expansion into the region will enable it to capture demand and compete with players such as Inditex, which already has a presence in the region. Its decision to collaborate with the Dorben Group, which runs retail operations across Central and South America, make it well placed to deliver a product range that resonate with consumers in the region.”

Read Also:

• Fashion Tips For Tall Women
• The Intersection Of Fashion And College Culture
• Bomber Jackets: A Fashion Statement With A Rich Cultural History

The post Fashion Retailer H&M To Launch In Brazil. Know All The Details Here appeared first on .

Spotting the trends that will stand the test of time early is a skill that’ll save you lots of dough over the long term — it’s the real secret to budget spring fashion. Because you’ll end up with a closet stocked with classic pieces you can wear over and over, and you won’t feel compelled to replace those silly trendy pieces every time the season changes.

I’m pretty excited about the style trends of 2018 because so many of the hot pieces are poised to become full-on classics. See this list of five spring trends that are poised to become future classics. Wear them now for on-point looks, and then wear them next season to show off your sophisticated style sense.

Spring Fashion Trends to Invest in Now:

Anorak Jacket :

I’ve always loved lightweight trench coats for spring, particularly a lighter colored version. But this year, there’s a new kid in the jacket circles that’s turning heads. The anorak jacket is showing up everywhere, and it’s a perfect piece to toss on over your outfit on cool spring days. With waterproofing and a flatter, drawstring waist, a nice anorak will keep you dry and stylish at the same time.

Chambray Top :

Denim never really goes out of style, but all-denim outfits are definitely having a moment. Take a cue from the trend and invest in a nice chambray top.

This season, you can style that new chambray top with your favorite jeans for a celeb-inspired street style, and channel your inner Kim Kardashian or Julianne Moore. Next season, wear that top over a colorful tank or tee, or as an extra layer over a spring dress with an edgy pair of combat boots.

Bold Solid Colors :

Vibrant hues are popular this spring and you have many colors available to spice up your wardrobe. Just take a stroll through the mall to see what I mean. But be warned: you might need sunglasses for all the reds, corals and yellows you’ll find.

This season, if you follow the trends, you’ll wear these bright colors together — say a yellow pant paired with a coral bag. Next season, when bold color combos die out, you’ll be stocked with colorful statement pieces that you can pair with denim, white or neutral tones.

Checks and Plaid :

Checkered and plaid prints blew up last fall and are still running high. Today, you can safely invest in a checked blazer or, if you’re feeling like a statement-maker, a pair of plaid trousers. Wear either piece with loafers for daytime outfits, and then slip into a pair of pumps for the evening. You’ll find this season’s trendy prints to be amazingly versatile, which is a solid trait of any spring fashion classic.

Sheer Panels :

Tops and dresses with sheer panels are cropping up in your favorite stores this spring, and the more subdued styles will continue to be wearable next season too. Choose styles that don’t show off too much, like tops with sheer sleeves — you’re not trying to be Cher after all. Alternatively, layer your flirty pieces to tone them down. A fully sheer top over a cami, for example, looks fabulous.

Definitely avoid tops, dresses, and handbags with clear plastic panels. These are likely to be a one-season wonder that you won’t want to wear or carry, next year. Remember the fate of the old jelly sandal? Yeah, that’s what’s going to happen to that clear plastic handbag.

Investing in trends wisely is an old trick of the seasoned fashionista. I call it the “cost per wear” philosophy, meaning the more wears you get out of a piece, the more value it has to you. Super trendy pieces tend to have a shorter lifespan, and so you should spend less on them. Classics that can be worn again and again in different outfits and for different occasions — those are the pieces worthy of a higher price tag.

Read Also :

• 6 Fashion Trends to Keep an Eye On in 2018
• How to Host a Successful Fashion Show?
• Has Fashion Don’ts become Fashion Dos?

The post Spring Fashion Trends to Invest in Now appeared first on .

6 Fashion Trends to Keep an Eye On in 2020

1. PVC pieces

If you like unusual pieces you’re in for a treat: wrapping yourself in plastic seems to be a new thing. It all started with Chanel’s runway where the most noticeable trend was PVC pieces. Everything from coats to hats had been made of transparent plastic and that is one of the ways to make sure everyone sees your fantastic outfit (and hairstyle). If you get your hands on a PVC bag, make sure your belongings are neat and in order, get a flashy custom name phone case, and an eye-catching key-ring so that you can always find these items in your bag without having to look for them forever.

2. Ultraviolet

Ultraviolet is the official Pantone color of the year 2020, but that doesn’t mean that you should kiss all your lavender-colored pieces goodbye. Pretty much all shades of violet will be considered fashionable and be welcomed, so if bold ultraviolet isn’t exactly your shade, it’s okay. This means that you will be seeing all shades of violet everywhere: nail polish, hair dye, socks, bags, hats, scarves, skirts, shirts, suits, and swimsuits. Streets will look like someone painted them violet and we’re ready for it – pink was becoming rather boring. This is an excellent fashion trend and even you can start your own fashion show.

3. Balloon sleeves

The year behind us was filled with super-sized sleeves, but the year before us is taking things to the next level. Think 19^th century France and embrace the big, billowing sleeves Louis Vuitton was always fond of. Still, balance is the key, and if you pick a piece with huge sleeves make sure the rest of your outfit is at least a bit slim: skinny jeans, pencil skirts, and form-fitting shirts will make you look slimmer.

4. Fringe everywhere

It seems as if the fringe trend is here to stay! No matter how much time it passes, this trend always makes a comeback. There isn’t a specific rule as to where fringes should be worn, so you can wear a flapper-style dress, a cowboy jacket, or a playful mini skirt with a matching clutch bag. It doesn’t matter if you decide to channel some of those ‘70s vibes with fringe belts or you’re in for a more discreet option and pick a pair of fringe boots, this style will make you look like a model.

You May Also Like: How to Tie a Bandana Headband in Different Styles With Pictures

5. Shoes to die for

It appears that popular fashion designers have put a lot of time and thought into new designs and this year we’re in for a treat. So it appears that glittery boots will be seen everywhere, as well as PVC boots which will require that you take good care of your feet and get regular pedicures. What is more, buckles are also making a comeback both on flats and on ankle boots so you will be seeing a lot of metal on your footwear. It doesn’t matter if you’ve got your eyes on expensive Alexander McQueen flats or handcrafted Menorcan sandals, the most important thing is to pick a pair you feel comfortable in.

6. All that denim

Those of you who remember the long-gone 2000s’ denim-on-denim trends might shy away from attempting to wear it again, but you should give it a second thought. The Denim-on-denim trend has re-emerged and it’s going strong, which means that you’ll be seeing more of it everywhere. If you aren’t afraid of risks, you can combine different shades of blue denim, or you can always try something a bit more conventional like mixing black with blue or black with white denim instead.

Wrapping it Up

Trends come and go all the time, and it’s virtually impossible to keep up with every single one of them. The best thing to do is to see trends not as strict rules you should abide by at all costs, but as general guidelines, you could use to adapt your own personal style and modify it so that it stays fashionable but still represents the real you. After all, trends are temporary but your own style is something that stays with you, for more fashion and lifestyle-related articles follow bechuzi.com so that you can keep yourself updated with amazing styling tips.

Read More:

1. Reaching New Heights: 10 Styling Tricks for Petite Women to Look Taller
2. 6 Tips To Style A Basic White Shirt
3. Fashion Jewelry: How to Familiarize Yourself with It
4. Has Fashion Don’ts become Fashion Dos?

The post 6 Fashion Trends to Keep an Eye On in 2020 appeared first on .